A lot of musical acts try to build on the success of their early music. But for indie pop-rock band Yam Haus, each time they release new music is a new step in their musical evolution — particularly this time around.
It’s been a half-decade, a lot of touring, three EPs, more than a dozen singles, a lost band member, an appearance on American Song Contest and a global pandemic since the Minneapolis-based trio last put forth a project. In other words, the Yam Haus preparing to release new music in 2023 is nothing like the kids who took the Midwest by storm a handful of years ago.
“I feel like so much has happened since the first songs and this doesn’t even feel like it’s our follow up,” says guitarist Zach Beinlich. “I feel like a new band. We have a totally different way that we’re approaching how we create music.”
“I genuinely feel less concerned about whether or not the next album is going to be ‘successful’ at this point,” adds singer and guitarist Lars Pruitt. “All I’m really concerned about is doing right by us and making something that we feel motivated to play live and love every inch of it for years to come. I’m just trying to do things in a way that’s super honest to us and our tastes — and hopefully the fans come along with us.”
As one of the newest additions to Big Loud Rock’s roster, Yam Haus’ search for authenticity has found the perfect home. Pruitt, Beinlich and drummer Jake Felstow know they could’ve gone down a more mainstream pop-friendly rabbit hole for their new releases if they’d listened to the industry suits and producers around them after their sold-out headlining shows before the pandemic. Instead, they spent their time taking their music in a new direction.
The result is a catchy blend of indie rock that still serves up the unforgettable hooks Yam Haus became known for, while also bringing a new level of songwriting maturity and musical complexity to their tracks. The band is growing up alongside the Gen Z audience that dove into their old music, while also allowing their personality and humor to shine a bit more and earn an expanded audience with the new stuff.
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