Max Frost

Growing up can be a funny thing. The older you get, the more freedom you enjoy. As such, you can act more like a kid (when appropriate, of course!). Max Frost walks a fine line between exhibiting childlike excitement during the creative process as a producer and multi-instrumentalist and lyrically embracing a tried-and-tested perspective as a seasoned songwriter. As such, the Austin, TX-born and Nashville, TN-based sonic outlier breaks the rules (and the walls) between sounds and vibes, delivering a fiery, fascinating, and free interpretation of what pop music can be in the 21st century. On the heels of hundreds of millions of streams, sold out shows, and praise courtesy of Variety, NPR, Rolling Stone, and many more, this balance defines his debut for Nettwerk Music Group, Shelby Ave Pt. 1 EP.

 

“In my life, I feel more like an adult than I’ve ever felt, but musically I’m more like a kid than ever,” he affirms. “I stopped worrying about creative consequences and over-projecting expectation or concern into the world. It’s freed me up in a great way. I’m able to make what I want to make because I’m writing for myself. I’ve done that in the past, but there are less complications and obstacles now.”

 

As a kid in Austin, Max grabbed a guitar at the age of eight and never put it down. He achieved his first taste of virality with “White Lies” and “Adderall,” paving the way for his full-length debut Gold Rush in 2018. The standout “Good Morning” scored a slew of syncs, including Pepsi, ESPN, CBS, Shameless, Grey’s Anatomy, The War With Grandpa, and American Idol. He emerged as the rare presence who could share the stage with either Gary Clark, JR. and Fitz and The Tantrums or Panic! At The Disco and Twenty One Pilots. Between packing headline shows, he delivered show-stopping performances on Good Morning America and Live! With Kelly and Ryan. He even found himself in the studio with none other than Sir Elton John.

 

2022 saw him elevate again with the Flying Machines EP. Atwood Magazine praised the latter as “a freshly independent, free-spirited return that soars with irresistible energy, unbridled passion, and intimate, captivating wonder,” while American Songwriter applauded his “playful, poignant psychedelic pop fusion.” In the wake of the project, he escaped Los Angeles and put down roots in Nashville. He wrote and recorded in a house on Shelby Ave, hence the name of the EP, and creatively realized a vision all his own.

 

“It’s like I’ve had nine lives in my career,” he admits. “Unlikely things outside of my control have happened and given me other opportunities or opened up completely different worlds. Of course, I needed to keep making music. More than ever before, this feels like a new chapter. It’s a philosophical change. Everything is new and on my own terms.”

 

This energy courses through the first single “Creep Back.” A thumping upright piano melody sets the tempo as a slick bass line and bold beat move in lockstep with one another. Max’s hypnotic high register takes hold on the hook, “I hate the way you creep back in my mind. Don’t you know it happens all the time, and I get so lonely, lonely babe.”