Jack Van Cleaf was still an independent artist when “Rattlesnake” became a viral hit in 2023, earning praise from songwriters like Noah Kahan (who hand-picked Jack as the opening act on his sold-out Stick Season Tour) and Zach Bryan (who began covering the song online). For Jack, it felt like a pivotal moment in a career that had been building since his teenage years.
“This album is all about the vertigo of growing up,” says Jack, who makes his Dualtone Records debut with the sophomore release JVC. “It’s about re-defining and re-understanding yourself.” JVC does more than plant its flag halfway between the worlds of indie rock and Gen Z folk. It also asks big questions about home and identity. Years after penning his first song as a high school freshman in San Diego, he headed east to Nashville, where he studied songwriting at Belmont University and released his debut album, Fruit from the Trees, after graduation. “I met many of my closest friends during my very first week at Belmont,” says Jack about his formative years in Music City. “All talented artists in their own right, they went on to help me make my first record everything that it is, and have remained my most trusted collaborators to this day.” “Rattlesnake,” with its introspective lyrics and atmospheric acoustics, earned him a spot on Spotify’s 2024 Best New Artist list with tastemaker playlist “juniper,” but nothing – not even the praise of his heroes – could calm the existential freakout he experienced as a 20something thrust into adulthood.
“I was shell-shocked,” he remembers. “I’d spent my whole life being told what to do every single day, and I always dreamed about growing up to be my own boss. Then graduation came, and I got what I wanted… but I realized I had no idea how to function on a day-to-day basis.”
JVC was born during that period of anxiety, self-examination, and newfound freedom. It’s a sharply-written record that measures the long, winding road from past to present. Sometimes that road is literal, with songs like “Shouldn’t Have Gone to L.A.” finding Jack in transit, caught between locations without a clear anchor, his heart in search of a place to land. Elsewhere, the album traffics in metaphor, whether Jack is singing about the road to ruin in “Thinkin’ About It” (a candid look at suicidal ideation, laced with resonator and acoustic guitars) or tracing the similarities between romantic obsession and substance abuse with the countryfied “Using You.”
“This is me grappling with adulthood, trying to figure out who I am as an adult, and how that reckons with who I was as a kid,” he says, speaking with the same heart-on-sleeve honesty that informs his writing. Once known for his confessional and cathartic folk songs, Jack digs deeper with JVC, blurring the dividing lines between acoustic Americana and electrified indie music. The result is an expansive sound that resists categorization: sparse one minute and grungy the next, dreamt up by an artist who’s never been afraid to write songs that shine a light on his own challenges.
To record JVC, Jack and producer Alberto Sewald (Katy Kirby, Sierra Hull) headed to far-flung locations like Joshua Tree and the Texas/Mexico border. Those choices were deliberate, their landscapes reflecting the barrenness evoked by many of the album’s lyrics.
